*The following statistics have been provided to us by our friends at the National Cybersecurity Alliance.
- 70% of business leaders stated that their company increased collection of consumer personal data over the last year however (KPMG),
- 62% of those same business leaders stated that their company should do more to strengthen existing data protection measures (KPMG).
- 75% of consumers stated that they wanted greater transparency about how their data would be used (KPMG).
Jan 22-28 is Data Privacy Week! O’Mard Consulting Services, LLC is a #DataPrivacyWeek Champion. In today’s post, we’ll discuss key trends surrounding data privacy, and provide readers with tips and tricks to take back control of their data privacy.
Data: The Story of You!
Privacy is commonly understood as the right to not be observed, disturbed, or interfered by others. While privacy laws vary by country and culture, many consider the right to privacy as one of their most important human rights. Various websites, applications, and services collect user data to provide a more “personalized” experience however, many find that these platforms collect too much data. In fact, data brokering, the practice of collecting, analyzing, and selling user data (anonymized or not) is a major source of income for companies.
So how can we limit the amount of data that companies collect from us? The following link takes you to a National Cybersecurity Alliance landing page which contains steps on how to modify your privacy settings on some of the most popular platforms such as Instagram, Cashapp, Twitter, TikTok, and Tindr to name a few.